We help businesses see what AI tells their buyers, and show them exactly what to fix.

I've spent my career helping businesses connect with their customers. Now I'm watching great businesses lose customers they never knew they had, just because they don't understand how AI sees them. That's hard to watch. I started Diagnostic Room because I want them, and others like them, to succeed.

I'm a seasoned sales and marketing leader with more than 25 years of experience, B2B and B2C. I've seen firsthand that AI is only as good as the information it can find and trust, and most business owners and marketing teams are still figuring out what that means for them.

That's what Diagnostic Room is built on. We don't hand you an automated report. We combine several leading AI and search tools with our own analysis, frameworks and reporting, mapped to each stage of the buyer's journey, from the first question they ask to the moment they choose. It's not something you can get by running a few tools yourself. We turn what can be complicated into an easy-to-understand plan that we review with you. No jargon. No retainer.

A few highlights:

• PharmaVoice Award for outstanding leadership

• CEO Excellence Award, selected from 11,000 employees

• Webby Award for mobile app customer experience

• Led marketing teams and overall marketing strategy for B2B and B2C brands, working with retailers such as Walmart and The Home Depot

• Grew Global Knowledge's new self-paced learning division more than 400% in two years

• Launched a startup Xerox agency franchise that ranked in the top 10% nationwide in its first full year

• Taught sales and marketing at the university and community college level

Get real. Get found. Get chosen.

MBA, Bentley University · Based in Cary, North Carolina